The 2007 2012 Outlook for In Car Entertainment Aftermarket in Japan
July 23, 2009 by Customize Your Car · Leave a Comment
The 2007 2012 Outlook for In Car Entertainment Aftermarket in Japan

This study covers the latent demand outlook for in-car entertainment aftermarket across the prefectures and cities of Japan. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,000 cities in Japan. For each city in question, the percent share the city is of it
The 2006 2011 World Outlook for Passenger Car Tires and Car Aftermarket Products
July 12, 2009 by Customize Your Car · Leave a Comment
The 2006 2011 World Outlook for Passenger Car Tires and Car Aftermarket Products

WHAT IS LATENT DEMAND AND THE P.I.E.?
The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).
The latent demand for passenger car tires and car aftermarket products is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.
For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is implied). The units used in this rep
The 2007 2012 Outlook for Car Aftermarket Products in the United States
July 11, 2009 by Customize Your Car · Leave a Comment
The 2007 2012 Outlook for Car Aftermarket Products in the United States

This study covers the latent demand outlook for car aftermarket products across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,900 cities in the United States. For each city in question, the percent share the city is of it
The 2007 2012 World Outlook for Passenger Car Tires and Car Aftermarket Products
July 9, 2009 by Customize Your Car · Leave a Comment
The 2007 2012 World Outlook for Passenger Car Tires and Car Aftermarket Products

This study covers the world outlook for passenger car tires and car aftermarket products across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-
The 2007 2012 Outlook for Passenger Car Tires and Car Aftermarket Products in India
June 30, 2009 by Customize Your Car · Leave a Comment
The 2007 2012 Outlook for Passenger Car Tires and Car Aftermarket Products in India

This study covers the latent demand outlook for passenger car tires and car aftermarket products across the states, union territories and cities of India. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across over 5,100 cities in India. For each city in question, the percent share the city is of it
The 2007 2012 Outlook for Passenger Car Tires and Car Aftermarket Products in the United States
June 29, 2009 by Customize Your Car · Leave a Comment
The 2007 2012 Outlook for Passenger Car Tires and Car Aftermarket Products in the United States

This study covers the latent demand outlook for passenger car tires and car aftermarket products across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,900 cities in the United States. For each city in question, the percent share the city is of it
The 2007 2012 Outlook for Aftermarket Passenger Car Tires in the United States
June 24, 2009 by Customize Your Car · Leave a Comment
The 2007 2012 Outlook for Aftermarket Passenger Car Tires in the United States

This study covers the latent demand outlook for aftermarket passenger car tires across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,900 cities in the United States. For each city in question, the percent share the city is of it
The 2009 2014 World Outlook for Car Aftermarket Products
June 5, 2009 by Customize Your Car · Leave a Comment
The 2009 2014 World Outlook for Car Aftermarket Products

This econometric study covers the world outlook for car aftermarket products across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-
The 2003 2008 World Outlook for In car Entertainment Aftermarket Products
June 2, 2009 by Customize Your Car · Leave a Comment
The 2003 2008 World Outlook for In car Entertainment Aftermarket Products
This study covers the world outlook for in-car entertainment aftermarket products across more than 200 countries. For each year reported, estimates are given for the latent demand, or potential industry earnings (P.I.E.), for the country in question (in millions of U.S. dollars), the percent share the country is of the region and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-a-vis others. Using econometric models which project fundamental economic dynamics within each country and across countries, latent demand estimates are created. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.
The 2007 2012 Outlook for In Car Entertainment Aftermarket in the United States
May 31, 2009 by Customize Your Car · Leave a Comment
The 2007 2012 Outlook for In Car Entertainment Aftermarket in the United States

This study covers the latent demand outlook for in-car entertainment aftermarket across the states and cities of the United States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,900 cities in the United States. For each city in question, the percent share the city is of it
